LINGERIE CHOSEN FOR CONFIDENCE
Confidence Starts Underneath
Discover lingerie chosen to help you feel confident, feminine and completely yourself – whether it’s worn for someone special or simply for you.
FIND YOUR STYLE
Shop by Collection
Whether you’re shopping for everyday confidence, something special or simply yourself, find the collection that feels right for you.
Full Collection
Explore the full Worth the Blush collection and discover pieces that feel unmistakably you.
THE WORTH THE BLUSH EXPERIENCE
Shopping Made Simple
Carefully packed with no revealing external branding.
Free standard UK delivery on orders over £75.
Pay securely with trusted payment methods at checkout.
Friendly UK customer support, Monday to Friday, 10am-6pm.
JUST LANDED
New Arrivals
Meet the latest arrivals at Worth the Blush – fresh styles chosen to bring a little more confidence to your collection.
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£29.99 -
£29.99
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£49.99
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£49.99
Our Promise
More Than Lingerie
Worth the Blush was created from a simple belief: every woman deserves something that helps her feel confident, empowered and completely herself.
Every collection is carefully chosen to bring together beautiful styles, inclusive choices and a little everyday sparkle. Whether it’s worn for someone special or just for you, the most important person it should make feel amazing is you.
Female-founded in the UK, with confidence and community at its heart.
CHOSEN FOR YOU
Our Favourites
A carefully curated edit of pieces we’re loving right now—chosen for their style, confidence and something a little bit special.
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£59.99
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£47.99
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£32.99
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£39.99
CONFIDENCE IN EVERY CURVE
Lingerie That Celebrates You
Style, comfort and confidence belong in every size. Our Plus Size collection brings together beautiful pieces selected to help you feel incredible exactly as you are.
Explore everything from lingerie sets and babydolls to bodystockings, nightwear, hosiery and shapewear—with new favourites added regularly.